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CASE STUDY

Addatimes is first an entertainment platform, which offers a wide range of movies, original web series, live shows and music content in multiple languages (Bengali/Hindi/Odiya).

The Challenge

Present the content so that even non tech users can browse and locate
Variation in internet speed and availability
Wide variation in devices
Android has wide version variations and vendor customizations
Minimizing latency during live events
Region specific content restriction
Region specific subscriptions
Supporting region specific gateways
Provide content to third party aggregators

The Solution

JSON API Driven portal
Fully customized web portal
Fully customized native android/ios/android TV App
HLS adaptive bitrate based streaming
CDN based content delivery with Elastic Load Balancing

Fully entertainment VOD platform

Attained a user base of almost 6 lakhs.
Live broadcast of sports events with concurrent 20k+ viewers watching Highly scalable system, with on-demand horizontal scaling strategy without human intervention.

Solution's achievement

The solution was deployed and launched in September 2016. Since then, the platform has accrued a user base of around 6 lakh users, who on average generate 40 Lakh video impressions per month, consuming content of more than 3 crore minutes.