CASE STUDY

The Review Magazine is The Great Lakes Bay (Saginaw, Bay City, and Midland)’s leading publication of news, the arts, community, and culture, running for over 40 years. The Magazine portal allows visitors to browse and read the articles on its latest issue, or look into the archives for articles from previous issue. The Review Magazine also hosts the Annual Review Music Awards, currently running it for 34 years in a row. The Portal also serves as the platform for voting for favourite local musicians, bands, and in other categories related to music and culture during the awards season.

The Challenge

  • Take the site from the legacy system to a modern CMS system
  • Integrate with ad engine to support publishing of ads into the website
  • Develop a foolproof voting system that discourages cheating

The Solution

  • Converted the site to a modern CMS
  • Integrated with open source VAST compliant fully controllable ad management platform
  • Developed a fully customised polling system with anti cheat features to prevent mass voting by friends and family by cross referencing voting patterns and ip addresses, to detect potential false votes and mass voting.